The Crucible Film Essay - 1267 Words

The Crucible Film The Crucible; an intensely emotional and dramatic film based on the horrific story of the Salem witch trials. The opening and concluding sequences are of great importance in conjuring the melancholy atmosphere present throughout the story. The director uses various different devices to achieve this. A variety of camera techniques are used throughout the beginning sequence to enhance the mood and involve the audience. Camera techniques are harmonized with lighting effects to culminate this dramatic scene. I will begin by discussing examples of this. In the village, many close-ups and long shots are used to enhance facial expression and to set the sombre mood. Opening†¦show more content†¦Intermittent between tracking shots, the camera is set behind trees or branches as it follows the girls, as if they are being secretly monitored. When the girls are casting the spell, close-ups and fast paced pan shots are used to conjure a feeling of chaos and frenzy. Intermittent switching between shots further emphasizes this. For example; the camera switches from shots of the dancing girls to the tracking of Parris searching for them. This creates anxiety and prepares the audience for the scenes climax; Abigails uninhibited violence. Lighting and sound are another two key factors that can be manipulated to heighten the dramatic value of the scene. With the opening of the first sequence, the musical motif that accompanies Abigail throughout the film begins to play as she is introduced. It follows her emotions, the tempo increasing as she hurries to ready herself and creep out of the house. As the forest comes into view, the eerie surroundings are complemented by the change in music. Wind instruments accompany drums to create an uncanny aura. The absence of sound effects until the girls reach the forest focuses the attention of the audience on the characters. Sound effects are introduced immediately after they set foot in the forest. This technique creates a contrast in the girls mood - previously being sinister and silent,Show MoreRelatedThe Crucible Film Analysis1735 Words   |  7 PagesThe 1996 film adaptation of Arthur Miller’s The Crucible tells us far more about what modern society thinks the puritans are, than what the historic realities were. The film paints a one-sided and reductionist picture of puritan life and relationships, focusing on the themes of religious intolerance and how reputation is connected to the morals of a society. By examining the film on an analytical level, we can pull out larger connections between modern society and the purit an way of life. One ofRead MoreThe Crucible And The Film `` High Noon ``918 Words   |  4 Pages Originally, a person’s honor was determined by society, but the term has evolved to become more personal, or self-evaluated. The primary characters of the play The Crucible and the film â€Å"High Noon†, though varying in certain ways, exhibit this particular â€Å"self-evaluated† honor. In the strict Puritan society presented in The Crucible, John Proctor’s honor is solely dependent on how honest he believes he is. In the Western town of Hadleyville, we are introduced to marshal Will Kane of â€Å"High Noon†Read MoreComparing the Production of the Crucible to the Film Essay1062 Words   |  5 PagesComparing the Production of the Crucible to the Film My task was to compare the production of the crucible to the film. The things I had to compare were lighting, camera angles (only applies to the film), dramatic parts, characters and atmosphere effects. Lighting ======== In the play, at the start, the lighting was used to create a spooky atmosphere, which I thought was very good as the crucible is a spooky play. Lanterns hanging from the ceilings withRead MoreThe Crucible Compare And Contrast Essay1137 Words   |  5 PagesThe Crucible is play by Arthur Miller, made in 1953 and it is about a fictional story of The Salem witch trials that occurred in the late 1600’s. The film, The Crucible, was made in 1996, directed by Nicholas Hytner, and was made to show Millers work on the big screen so it could appeal to the new generation. The film and the text, The Crucible, have numerous similarities, yet in addition the movie will give you a better understanding of Arthur Millers work. Characterization in the play and inRead MoreCrucible Essay Example888 Words   |  4 PagesJustice and The Crucible While justice is meant to be directed with upmost fairness and equality, Arthur Miller’s film The Crucible demonstrates that this does not always succeed, and in many situations the forces of injustices are exposed. From different points of views, justice can be formed or destroyed. In the film The Crucible, Arthur Miller convinces his audience that reason, emotion, and character shows injustice throughout the social hardship in a Puritan community. Justice is one of theRead MoreSimilarities And Differences Between The Crucible Movie And Movie711 Words   |  3 PagesArthur Miller’s The Crucible is an iconic piece of literature that was published in the 1950’s. When Arthur Miller wrote The Crucible, the United States was in the middle of the McCarthyism era where innocent people were being accused of treason without the proper evidence (â€Å"Joseph R. McCarthy†). As a result, Arthur Miller became involved and wrote a play to show his beliefs in response to the accusations and haywire going on. Miller used individual characters and portrayed them as a part of hisRead MoreThe Crucible Analysis978 Words   |  4 Pagesthe world over Arthur Miller’s The Crucible. The Crucible is a fictionalized story written by Arthur Miller about the Salem witch trials that took place in Massachusetts Bay Colony during 1692 through 1693. From France to the broadway theaters in New York the The Crucible appears conve ying its message to all who witness this piece of work. The Crucible is still one of Arthur Miller’s most produced plays today.  The Adaptations Behind The Work The Crucible is a fictionalized story written byRead Moregood1737 Words   |  7 Pagesunnecessary changes to plot and some flawed character portrayals, Nicholas Hytner’s 1996 film adaptation of Arthur Miller’s 1953 play, The Crucible, is overall a viable adaptation of Miller’s original work. Many of the directorial changes made by Hytner in creating this screenplay are successful in further emphasising Miller’s central ideas. The characterisation of Abigail Williams is captured appropriately in the film displaying her overall manipulative nature by drawing extensively on the original textRead MoreThe Crucible by Arthur Miller Essay714 Words   |  3 Pagescalled The Crucible I noticed many interesting facts. Many questions as well came to mind. The main question was â€Å"What was the Arthur purpose for writing The Crucible†? Well let’s start of by saying Arthur Miller was a extremely American play writing. Miller born in 1915, but where was his childhood? He grew up in New York with a Jewish family. Arthur Millers’ play went on Broadway at the Martin Beck. This occurred in the year of 1953. The play was called The Crucible. Was The Crucible even one ofRead MoreEvolution Of The Witch From Early American Literature1609 Words   |  7 PagesAmerican Literature to Contemporary Film Over time there have been many different stories and adaptations about the monster that is the witch. From one folktale, to a book, to a movie there are slight differences that make each interpretation very unique. The stereotype is, people think that witches have green skin, big noses, and that they fly on brooms with pointy hats. However, if we completely examine the different texts such as The Conjuring or The Crucible, we can see that certain events in

Essay on The Foreign Policy of the USA - 956 Words

The Foreign Policy of the USA Americans viewed themselves as geographically isolated and this made them believe they could withdraw from the rest of the world and focus on their own affairs, notably after the great depression. It meant that the USA avoided being involved in foreign disputes that may lead to war. Americans believed the Pacific and Atlantic oceans protected them. b.) Describe how the US contributed to winning the Second World War. [4] The USA agreed for Britain to receive American armaments immediately but delay a payment after an appeal by Churchill in 1941. As a result of early German successes and Japan being Germanys ally, the U.S cut trade with Japan at a†¦show more content†¦Within six days of the blockade, Khrushchev agreed to remove missiles from Cuba on the conditions that the US didnt invade Cuba and that it removes its missiles from Turkey. As a result, relationships between the two superpowers improved and both emerged of the situation with some credit given by the rest of the world. d.) Why was Vietnam so important in US foreign policy? [8] The USs foreign policy was that it was not to interfere with international foreign affairs and vice-versa. The Vietnamese war represented an affair the US could not easily exit themselves from. Eisenhower and Kennedy helped South Vietnam by supplying them weapons and advisors to help the war as part of their containment policies to stop the domino spread of communism. President Johnson later justified the war as being necessary for economic recovery in the USA. After an attack from North Vietnam, Johnson launched operation rolling thunder and by 1968, 540,000 combat troops were fighting the Vietcong, who were being supported by the Soviets and the Chinese. Due to the tactics of the Vietcong guerrilla fighting, the US had to fight with modern rockets aswell as chemicals like agent orange and napalm; a substance which burned and stuck to the skin. These horrific attacks were televised and it turned middle America against the war. ProtestsShow MoreRelatedThe Usa Foreign Policy Is Que stionable2160 Words   |  9 Pages Many say that the USA foreign policy is questionable because in most cases war is not chosen as a first resort. China and Russia, and international community tried to oust United States from two important US commissions. These new rift opened in 2001 when United States was blamed about inserting their dominance on weaker countries. The US the international community came together to stop this predominance in world affairs (). Is America only intervening when it suits to their self-interest? ThatRead MoreComparative Foreign Policies of Cuba, Costa Rica, and Usa1482 Words   |  6 PagesComparative Foreign Policies of Cuba, Costa Rica, and the U.S.A: The Case of Health Care Policy and Outcomes The United States currently runs an inefficient and expensive healthcare system that provides limited support for its citizens. The problem stems from placing economic benefit miles in front of practical wellness of its people. Other countries, some considered â€Å"third world†, have done the reverse. Ironically, those countries have been internationally recognized over the U.S. when unfoldingRead MoreAssess to the Extend That Foreign Policies of Usa and Britain Forced Japan to Bomb Pearl Harb1827 Words   |  8 Pagesthe view that U.S and British foreign policies in the Paciï ¬ c (1937-41) forced Japan to bomb Pearl Harbor in December 1941 At 7.55am on Sunday, the 7th of December 1941; â€Å"a day that will live in infamy† 1, the ï ¬ rst of two waves of Japanese aircraft launched their fatal attack on the US Paciï ¬ c Fleet, anchored at Pearl Harbor on the Paciï ¬ c island of Oahu. It is difï ¬ cult to place blame for this event on one factor, however it is often asserted that the foreign policies of Allies United States and BritainRead MoreCurrent State Of New Zealand And The United States Of America Essay1512 Words   |  7 Pagesthe United States of America (USA), this essay will outline likely future foreign policy choices. Authors such as Mosher and Krauthammer see the rise of China as a threat to the West that must be contained, a view which is not widely accepted. With reference to New Zealand’s recent economic and strategic success this essay will suggest that future foreign policy must work to deepen relations with both countries. New Zealand must not choose between China nor the USA, in stead a broad based approachRead MoreWhy USA Became Involved in Vietnam Essay840 Words   |  4 PagesWhy USA Became Involved in Vietnam Before the Second World War, the region between India and China which now includes Vietnam, Cambodia and Laos was part of the French Empire. During the Second World War, however, Japan controlled Vietnam. After the war, the French tried to take over again but a communist group, the Vietminh wanted independence. During this war of independence the USA became involved as well. This essay will look at the reasons of why they did. Read MoreCastros Cuban Social Revolution Essay examples667 Words   |  3 Pagesconditions. Since Cubas independence in 1901 the United States established rigid foreign controls. The foreign control spanned all aspects of life, including political, economic, and social facets leading the Cuban people to support drastic change in the form of a social revolution. Since Cubas independence the USA had an overwhelming presence in the political forum by instating national policy, supporting certain candidates, and instating their own advisors to Cuba. WithRead MoreThe Foreign Policy Failures of British Governments, 1959 to 19641185 Words   |  5 Pagesï » ¿The foreign policy failures of British governments in the years 1959 to 1964 were due to a lack of realism about Britain’s position in the post-war world The years 1959- 1964 saw the occurrence of several foreign policy failures within British Politics. The failures include the formation and downfall of a rival group to the EEC called EFTA, as well as the occurrence of the Suez showing British the loss of the British Empire which previously allowed Britain to stand as a dominating world power. ThoughRead MoreEritrean FM Appears Without His Chaperon Essay909 Words   |  4 PagesThe Eritrean Foreign Minister and his chaperon, Yemane Ghebreab the presidential advisor were expected to be present. However, the Foreign Minister attended the seminar, his Chaperon, â€Å"No. 7† didn’t. Officials of the Eritrean government have a bad record of violating rules and regulations of their host countries, including the USA. On April 2010, Yemane was among a list of individuals who were considered an â€Å"unusual and extraordinary threat to the national security and foreign policy of the UnitedRead MoreTo What Extent Was the Spanish-American War a Turning Point in the Development of American Foreign Policy?1224 Words   |  5 Pageswas the Spanish-American War a turning point in the development of American foreign policy? The Spanish-American War of 1898 could be seen as the pivotal point in foreign policy as it marks America’s first engagement with a foreign enemy in the dawning age of modern warfare however, one could also argue that the idea had always existed in American politics. Until the end of the nineteenth century, American foreign policy essentially followed the guidelines laid down by George Washington, in hisRead MoreEssay about The Rise Of The Nuclear Weapon Into A Political Weapon1368 Words   |  6 Pagesnuclear weapon from ultimate weapon to political weapon. USA decided to use the atomic bomb to defeat Japan in order to save around 500.000 lives of American soldiers that were needed to end the war and in the summer 1945 the USA dropped two bombs on Hiroshima and Nagasaki. The nuclear weapon raised the confidence of USA but president Truman did not ordered its mass production because at that time he saw no explicit political function for the bomb. USA even tried to internationalize control of the bomb

Soil Behaviour and Geotechnical Modelling Free Essays

(a) Discuss advantages and limitations of Duncan and Chang’s model. Duncan and Chang’s model assumes a hyperbolic stress-strain relation and was developed based on triaxial soil tests. The original model assumes a constant Poisson’s ratio while the revised model accommodates the variation of Poisson’s ratio by means of stress-dependent Poisson’s ratio or stress-dependent bulk modulus. We will write a custom essay sample on Soil Behaviour and Geotechnical Modelling or any similar topic only for you Order Now The Duncan-Chang model is advantageous in analyzing many practical problems and is simple to set up with standard triaxial compression tests. When tri-axial test results are not available, model parameters are also abundantly available in literatures. It is a simple yet obvious enhancement to the Mohr-Coulomb model. In this respect, this model is preferred over the Mohr-Coulomb model. However, it has its limitations, including, (i) the intermediate principal stress s2 is not accounted for; (ii) results may be unreliable when extensive failure occurs; (iii) it does not consider the volume change due to changes in shear stress (shear dilatancy); (iv) input parameters are not fundamental soil properties, but only empirical values for limited range of conditions. (v) the model is mainly intended for quasi-static analysis. (b) Discuss advantages and limitations of Yin and Graham’s KGJ model. Yin and Graham’s KGJ model is formed using data from isotropic consolidation tests and consolidated undrained triaxial tests with pore-water pressure measurement. It provides functional expressions for , , , and relationships in soils. In Duncan and Chang’s model for triaxial stress conditions: may cause volume strain ( dilation and compression) may cause shear strain. Whereas Yin and Graham’s KGJ model: Thus the volume change and shear strain was taken into account, which is an improvement to Duncan and Chang’s model. The limitation of Yin and Graham’s KGJ model may exist in the determination of the parameter and the complexity of its calculation. (c) Discuss the differences between elastic models and hypo-elastic models. For soils, the behaviour depend on the stress path followed. The total deformation of such materials can be decomposed into a recoverable part and an irrecoverable part. Hypoelasticity constitutes a generalized incremental law in which the behaviour can be simulated from increment to increment rather than for the entire load or stress at a time. In hypoelasticity, the increment of stress is expressed as a function of stress and increment of strain. The Hypoelastic concept can provide simulation of constitutive behaviour in a smooth manner and hence can be used for hardening or softening soils. Hypoelastic models can be considered as modification of linear elastic models. However, it may incrementally reversible, with no coupling between volumetric and deviatoric responses and is path-independent. 5.2 Use sketches to explain the physical (geometric) meaning of all 7 parameters (only 5 independent) in a cross-anisotropic elastic soil model (). Figure 5.1 Parameters in cross-anisotropic elastic model – Young’s modulus in the depositional direction; – Young’s modulus in the plane of deposition ; – Poisson’s ratio for straining in the plane of deposition due to the stress acting in the direction of deposition; – Poisson’s ratio for straining in the direction of deposition due to the stress acting in the plane of deposition; – Poisson’s ratio for straining in the plane of deposition due to the stress acting in the same plane; – Shear modulus in the plane of the direction of deposition; – Shear modulus in the plane of deposition. Due to symmetry requirements, only 5 parameters are independent. Assignment 6 (Lecture 6 – Elasto-plastic behaviour): 6.1 (a) Explain and discuss (i) yield, (ii) yield criterion, (iii) potential surface, (iv) flow rule, (v) normality, (vi) consistency condition. (i) The yield strength or yield point of a material is defined in engineering and materials science as the stress at which a material begins to deform plastically. Prior to the yield point the material will deform elastically and will return to its original shape when the applied stress is removed. Once the yield point is passed some fraction of the deformation will be permanent and non-reversible. In the uniaxial situations the yield stress indicates the onset of plastic straining. In the multi-axial situation it is not sensible to talk about a yield stress. Instead, a yield function is defined which is a scalar function of stress and state parameters. (ii) A yield criterion, often expressed as yield surface, or yield locus, is an hypothesis concerning the limit of elasticity under any combination of stresses. There are two interpretations of yield criterion: one is purely mathematical in taking a statistical approach while other models attempt to provide a justification based on established physical principles. Since stress and strain are tensor qualities they can be described on the basis of three principal directions, in the case of stress these are denoted by , and . (iii) Potential surface is the segment of a plastic potential surface plotted in principal stress space, as shown in Figure 6.1 (a). A two dimensional case was shown in Figure 6.1 (b). (iv) Flow rule: – a scalar multiplier; – plastic potential function; {} – location of surface (a vector), not in the final equation Figure 6.1 Plastic potential presentation (v) Assuming the plastic potential function to be the same as the yield function as a further simplification: The incremental plastic strain vector is then normal to the yield surface and the normality condition is said to apply. (vi) Having defined the basic ingredients of an elasto-plastic constitutive model, a relationship between incremental stresses and incremental strains then can be obtained. When the material is plastic the stress state must satisfy the yield function. Consequently, on using the chain rule of differentiation, gives: This equation is known as the consistency equation or consistency condition. (b) Explain and discuss the associate flow rule and non-associate flow rule and how the two rules affect the volumetric deformation and the bearing capacity of a strip footing on sand. Sometimes simplification can be applied by assuming the plastic potential function to be the same as the yield function (i.e. ). In this case the flow rule is said to be associated. The incremental plastic strain vector is then normal to the yield surface and the normality condition is said to apply. In the general case in which the yield and plastic potential functions differ (i.e. ), the flow rule is said to be non-associated. If the flow rule is associated, the constitutive matrix is symmetric and so is the global stiffness matrix. On the other hand, if the flow rule is non-associated both the constitutive matrix and the global stiffness matrix become non-symmetric. The inversion of non-symmetric matrices is much more costly, both of storage and computer time. As noted, it occurs in a special class of plasticity in which the flow rule is said to be associated. Substitution of a symmetric for all elements in a finite element mesa, into the assembly process, results in a symmetric global stiffness matrix. For the general case in which the flow rule is non-associated and the yield and plastic potential functions differ, the constitutive matrix is non-symmetric. When assembled into the finite element equations this results in a non- symmetric global stiffness matrix. The inversion of such a matrix is more complex and requires more computing resources, both memory and time, than a symmetric matrix. Some commercial programs are unable to deal with non-symmetric global stiffness matrices and, consequently, restrict the typo of plastic models that can be accommodated to those which have an associated flow rule. (c) Explain plastic strain hardening and plastic work hardening or softening. The state parameters, , are related to the accumulated plastic strains . Consequently, if there is a linear relationship between and so that then on substitution, along with the flow rule, the unknown scalar,, cancels and A becomes determinant. If there is not a linear relationship between and , the differential ratio on the left hand side of the above equation is a function the plastic strains and therefore a function of . When substituted, along with the flow rule given, the A’s do not cancel and A becomes indeterminate. It is then not possums to evaluate the []. In practice all strain hardening/ softening models assume a linear relationship between the state parameters and the plastic strains . In this type of plasticity the state parameters}, are related to the accumulated plastic work, ,which is dependent on the plastic strains it can be shown, following a similar argument to that parented above for strain hardening/softening plasticity, that as long as there is a linear relationship between the state parameters }, and the plastic work, , the parameter defined becomes independent of the unknown scalar, , send therefore is determinant. If the relationship between and is not linear, become a function of and it is not possible to evaluate the constitutive matrix. 6.2 Show steps to derive the elastic plastic constitutive matrix [] in (6.16). The incremental total strains can be split into elastic and plastic , componets. The incremental stress, are related to the incremental elastic strains, by the elastic constitutive matrix: Or alternatively Combining gives The incremental plastic strains are related to the plastic potential function, via the flow rule. This can be written as Substituting gives When the material is plastic the stress state must satisfy the yield function. Consequently, which, on using the chain rule of differentiation. This equation is known as the consistency equation. It can be rearranged to give Combining, we can get Where Substituting again So that 6.3 The dimension of a slope is shown in Figure 6.2. Calculate the factor of safety of the following cases: (a) Without tension crack, the properties of Soil (1) are kPa, , kN/m3; The properties of Soil (2) are kPa, , kN/m3 (no water table). (b) With tension crack filled with water, repeat the calculation in (a). (c) Without tension crack, the properties of Soil (1) are kPa, , kN/m3 (below water table) and kN/m3 (above water table); the properties of Soil (2) are kPa, , kN/m3 (below water table) and kN/m3 (above water table). Water table is shown. Figure 6.2 Dimension of the slope and water table (a) Figure 6.3 Model without tension crack or water table Factor of Safety: 1.498 Figure 6.4 Results without tension crack or water table Figure 6.5 Slice 1 – Morgenstern-Price Method (b) Figure 6.6 Model with tension crack filled with water Figure 6.7 Results with tension crack filled with water The safety factor : 1.406 Figure 6.8 Slice 1 – Morgenstern-Price Method (c) Figure 6.9 Model without tension crack but with water table Figure 6.10 Results without tension crack but with water table Factor of Safety: 1.258 Figure 6.11 Slice 1 – Morgenstern-Price Method How to cite Soil Behaviour and Geotechnical Modelling, Papers

Mattel Swot Analysis-Free-Samples for Students-Myassignmenthelp

Question: Discuss about the Mattel Confronts and its Marketing Challenge. Answer: Mattel SWOT Analysis The Mattel Corporation is one of the leading toy companies of the world. Like any other organizations, the organization has its strengths analyzed from the case study provided. One of its greatest strengths is its position as one of the leading toy manufacturers of the world. The organization also serves over one hundred and fifty nations of the world. David, (2011) says that the brands and quality of products from the organization are of high quality. There are many scales of opportunity for the organization. It is also present and acts as a global leader; the organization also has a strong chain of supply in addition to its effective competitiveness to other toy companies. Frey (2017) says that hese strengths of the organization make it a highly productive organization and attracts more customers across the world hence its position in the market. The organization also has certain weaknesses that make it vulnerable through its operations. The management team of the organization is weak based on the analysis conducted over the organization. The products from the organization are not safe for use because they are meant for the kids. Some of the products from the organization as reported by researchers are not suitable for use by the children because they might be harmful as presented by Bamousa, (2013). The presence of the organization on the online market has been realized as weak. Most marketing practices for the majority of organizations today are taking place on the online platform. The other factor that has derailed the organization is the fact that it utilizes the cheap labour from the third world nations giving it a bad image. The organization also has its opportunities that would make it better and prepared for the future as the organization continues its operations. One of the opportunities for the organization is to open an innovative platform where new toys and other innovative products would be released by the organization. The other form of opportunity for the organization would be the development of an online market where customers would contact the organization directly. Crittenden and Wilson, (2012; 261) insists that the opening of international markets would help the organization in expanding its services because the dependence on the dollar is growing weak hence unfavourable for the business. The organization should also consider expanding its products and services to other parts of the world and in America as well. However, the organization is faced with certain forms of threat as it operates within America and other parts of the world. The technology used by the organization is cheap and unfavourable for the world whose technology improves by the day according to Campbell, Edgar and Stonehouse, (2013). The development of the economy is as a threatening pace that the slow speed of the organization might not make. The exchange rates of the organization are another threat the organization faces because it needs to improve its exchange rates. The increased competitions in the toy market are the other form of threat for the Mattel Toy industry. The imitations of the organization have also been realized to be cheaper compared to those of other organizations. The SWOT analysis of the organization is based on the analysis of the organization as presented by the case study. Marketing Strategy A marketing strategy is a marketing plan in which all the marketing goals of the organization are put into a single effective plan for the organization as a way of attaining the goals of the organization as mentioned by Peter, Olson and Grunert, (2016; p 122). A marketing strategy therefore, is a system that all organizations should consider making strategies that suit their marketing goals. Marketing Strategy of Mattel Organization Like any other organization, Mattel organization also has its marketing strategy that has been one of its great achievements in the toy market. The organization hires from the local population, retains its employees and promotes them based on their performance for the organization over time. Andersen and Friedrichsen, (2016) mentions that the organization also encourages any opportunities for the local communities within the area hence convinces them to support the organization hence its marketing is made possible locally. Foe a successful organization, it is always in order to ensure that the local populations are involved in the operations of the organization as per Thompson, (2015). The lives of the people, their operations and playing activities for the children especially have been considered by the organization as it tries to involve the societies into its activities. The other strategy used by the organization in marketing is its creation of a culture that motivates respect and expression of various opinions of the public into the practices of the organization. The involvement of the community into the design of certain toys among other activities that the organization takes part in encourages the community into engaging the company products as the organization is mindful of them as represented by Fugate, Kuntze, Matulich, Carter and Kluberdanz, (2014). The organization is assured of the local market by engaging the local people in its activities. The perspective of the organization makes it possible for its diversion in marketing. The other strategy used by the organization is in marketing where it has partnered with various related organizations in ensuring that it receives the necessary support as it becomes competitive in the toy market that has proved to e highly competitive. According to Direction, (2014) though the partnership the organization has decided to build products and provide services that would appeal to the consumers of their products. Because most products and services of the organization target children, it has been advisable to perform continuous research on the services of the organization as a way of ensuring that it engages and appeals to its customers. The products are the definition of the organization hence much attention has been paid to them by the organization. Recommendations Because the world is changing entirely in all its aspects, it is advisable to advise the organization to consider certain adjustments that would ensure that its operations are kept at the top all the time. First, the organization should consider taking advantage of its opportunities such that it utilizes all the chances it has hence improve its marketing chances. In another instance, the organization should examine its weaknesses and make the relevant corrections such as making toys that pose no harm to the children as their primary users. In terms of competition, the organization should ensure that all its practices are in accordance to the ethics of the modern society in order to appeal to its buyers. References AndersenAA89481, A.E. and Friedrichsen, O., 2016. Strategic Analysis and Corporate Valuation of LEGO A/S. Bamousa, W., 2013. Mattel: Overcoming Marketing and Manufacturing Challenge. Campbell, D., Edgar, D. and Stonehouse, G., 2013.Business strategy: an introduction. Palgrave Macmillan. Crittenden, V.L. and Wilson, E.J., 2012. Success factors in non-store retailing: exploring the Great Merchants Framework.Journal of Strategic Marketing,10(4), pp.255-272. David, F.R., 2011.Strategic management: Concepts and cases. Peaeson/Prentice Hall. Direction, S., 2014. Taking the mantle at Mattel.Strategic Direction,18(5). Frey, S., 2017. Case 7: Mattel Analysis. Fugate, J.B., Kuntze, R., Matulich, E., Carter, J. and Kluberdanz, K., 2014. Bratz dolls: responding to cultural change.Journal of Business Cases and Applications,12, p.1. Peter, J.P., Olson, J.C. and Grunert, K.G., 2016.Consumer behavior and marketing strategy(pp. 122-123). London: McGraw-Hill. Thompson, A., 2015. Mattels Warfare in Toyland